Novaturas projects successful summer season on solid sales at tourism fairs

Novaturas Group, the leader in the Baltic tourism market, says that the tourism fairs traditionally held in Lithuania, Latvia and Estonia from the end of January to mid-February have been very successful this year. The company estimates that group-wide sales at the fairs are up by almost 40 percent compared to last year and more than 20 percent higher than in 2019.

“On average, we sell around 3 times more trips during the fair period than during normal weeks, and this year’s tourism fairs are the best ever across the group. In fact, the start of the year is always an active one for the tourism sector, with extreme sports enthusiasts going to mountain resorts, those in need of warmth heading to exotic destinations, and others actively preparing for summer travels. On a positive note, travellers are increasingly trusting in advance travel planning and its benefits,” says Vitalij Rakovski, CEO of Novaturas.